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Aditi Digital Marketing

Digital Marketing Trends in 2025: What Small UK Enterprises & Shops Should Watch

  • Writer: Aditi Digital
    Aditi Digital
  • 23 minutes ago
  • 2 min read
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In 2025, digital marketing has shifted into a data‑driven, hyper-personalised era – but navigating the landscape can feel overwhelming for small UK businesses. Let’s break down key trends backed by statistics, and explain how small shops and enterprises can stay ahead.


1. SMBs Embrace Tech with caution

  • A staggering 96% of UK SMBs believe technology is vital for expanding into new markets over the next 12 months. However, 44% cite high costs, and 30% worry about ROI. Despite this, 35% are starting to take more risks with AI to remain competitive.

  • Source: profiletree.com , sqmagazine.co.uk , techradar.com

  • Digital marketing tools (38%) and E-commerce platforms (36%) are top investment priorities. Notably, 57% say their website enables personalised marketing, while 63% say it helps forge emotional customer connections.

  • Source: techradar.com

2. UK’s Top Priorities for Digital Strategy

  • Among UK businesses in 2025, the top digital marketing goals are:

    • Increasing sales revenue (54%)

    • Increasing brand awareness (42%)

    • Boosting customer engagement (42%)

    • Reaching new customer segments (42%)

    • Source: localiq.co.uk

3. The Power of Short-Form Video

  • In the UK, 86% of marketers say video is now central to their strategy, with short-form content gaining traction for its high engagement and shareability.

  • Source: wpsupportspecialists.com

4. Social Commerce & SEO: A Winning Combo

  • Small businesses in the UK have increased digital marketing spending by 27% since 2023, with social commerce driving much of that rise.

  • Projected social media ad spend in the UK is £9.95 billion in 2025, growing at 13% year-on-year.

  • 60% of UK businesses now employ an SEO strategy, and 56% use local SEO—a powerful way to drive footfall and visibility.

  • Source: profiletree.com

5. Marketplace Shifts: Traditional Meets Digital

  • Sky, ITV, and Channel 4 are uniting to offer a self-serve digital advertising platform tailored for SMEs—aimed at reducing reliance on big tech and lowering costs.

  • Source: theguardian.com


What Small UK Businesses Can Do Now

Action

Why It Works

1. Start Small & Measure ROI

Pilot AI tools (e.g., chatbots or personalisation engines) and link them to goals like engagement or conversions.

2. Prioritize Local SEO

For shops and service businesses, ranking for “near me” searches is critical to attract foot traffic.

3. Lead with Short-Form Video

Create 15–30 second product shots, stories, or testimonials for high engagement on platforms like Instagram Reels or TikTok.

4. Leverage Social Commerce

Set up shoppable posts on Instagram or TikTok to turn browsers into buyers instantly.

5. Use Multi-Channel Ads

Explore broadcaster ad options (i.e., BVOD marketplaces) and social platforms for expanded reach.

In Summary

Digital marketing in the UK is evolving rapidly, but small businesses and shops that prioritise local SEO, short-form video, social commerce, and affordable AI tools will thrive. The key? Start small, test often, measure impact, and scale strategically.


Let Aditi Digital Marketing help you plan and execute a smart, budget-friendly digital strategy tailored to your business needs.

 
 
 

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