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In a world dominated by social media algorithms and rising ad costs, email and SMS marketing remain two of the most powerful ways to communicate directly with your audience. Unlike social platforms, email and SMS give you direct access to people who have already shown interest in your business. For small businesses and startups, these channels offer consistency, high engagement, and long-term value. You own your audience Social media reach can drop overnight due to algorithm

In today’s online world, your website is often the first place customers meet your business. But if it isn’t showing up on search engines, most of your audience will never find it. That’s where SEO (Search Engine Optimisation) comes in, the process that helps your business appear when customers are searching for the products or services you offer. Whether you’re a small business, start-up or growing brand, SEO is one of the most powerful long-term marketing investments you ca

Digital marketing in 2025 is more fast-paced, data-driven, and competitive than ever. With AI changing how content is created, Google’s updates reshaping SEO, and social platforms prioritising short-form video, you cannot afford to guess your way through the year. A clear, structured digital marketing plan helps you focus on the right channels, spend smarter, and grow sustainably especially for small businesses, start-ups, and local brands aiming to gain visibility in a crowd

Your visual identity, how your brand looks, feels, and appears across web, social and print is more than aesthetics. It’s a critical trust-builder and recognition tool. A strong visual identity helps your business stand out, connect with audiences, and reinforce your brand promise. Here’s why it matters, how to build it, and how you can make it work for your business. Why visual identity matters 68% of businesses say brand consistency across visual elements contributed to 10%

When you’re running a start-up, your biggest challenge isn’t having great products or services, it’s getting noticed. That’s where SEO (Search Engine Optimisation) comes in. It’s the process that helps your business show up in Google searches without paying for ads. At Aditi Digital Marketing, we’ve built and optimised websites for several UK start-ups which includes Brandjetz.com , our digital marketing and creative design platform. Both sites demonstrate what effective SEO

AI is transforming how businesses market: through automation, personalisation, and predictive insights. But as its use grows, so do...

“Organic digital marketing” refers to efforts that attract traffic, leads, or engagement without paid advertising: SEO, organic social...

Creating high-quality content takes time and effort. But you don’t always need to start fresh. Repurposing content lets you squeeze more...

In our last blog, we looked at which metrics matter (traffic, conversions, CPA, ROI, retention). This time, let’s focus on how to measure...

Digital marketing without measurement is guesswork. For small UK businesses, tracking the right numbers shows what’s working, where to...

With so many digital marketing options like SEO, social media, email, PPC, content, and video, it’s easy to feel overwhelmed. For small...

Marketing is about getting your shop or small business seen by the right people. But how you do it has changed dramatically. Traditional...

Your brand voice is more than just a writing style, it’s the personality, tone, and consistency behind every message your business sends....

Short-form video dominates social media, but if you're a small UK enterprise or shop, which platform offers the most impact: TikTok or...

In 2025, digital marketing has shifted into a data‑driven, hyper-personalised era – but navigating the landscape can feel overwhelming...