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Explore the latest in digital marketing, from SEO trends to social media hacks - tips, strategies, and inspiration for growing your business online.
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Why direct communication still wins: Email and SMS Marketing
In a world dominated by social media algorithms and rising ad costs, email and SMS marketing remain two of the most powerful ways to communicate directly with your audience. Unlike social platforms, email and SMS give you direct access to people who have already shown interest in your business. For small businesses and startups, these channels offer consistency, high engagement, and long-term value. You own your audience Social media reach can drop overnight due to algorithm
Aditi Digital
5 days ago2 min read


The importance of SEO: Why your business can’t afford to ignore it
In today’s online world, your website is often the first place customers meet your business. But if it isn’t showing up on search engines, most of your audience will never find it. That’s where SEO (Search Engine Optimisation) comes in, the process that helps your business appear when customers are searching for the products or services you offer. Whether you’re a small business, start-up or growing brand, SEO is one of the most powerful long-term marketing investments you ca
Aditi Digital
Dec 12 min read


How to build a digital marketing plan for 2025
Digital marketing in 2025 is more fast-paced, data-driven, and competitive than ever. With AI changing how content is created, Google’s updates reshaping SEO, and social platforms prioritising short-form video, you cannot afford to guess your way through the year. A clear, structured digital marketing plan helps you focus on the right channels, spend smarter, and grow sustainably especially for small businesses, start-ups, and local brands aiming to gain visibility in a crowd
Aditi Digital
Nov 243 min read


Creating a strong visual identity for your business online
Your visual identity, how your brand looks, feels, and appears across web, social and print is more than aesthetics. It’s a critical trust-builder and recognition tool. A strong visual identity helps your business stand out, connect with audiences, and reinforce your brand promise. Here’s why it matters, how to build it, and how you can make it work for your business. Why visual identity matters 68% of businesses say brand consistency across visual elements contributed to 10%
Aditi Digital
Nov 62 min read


SEO Tips for Start-Ups: How to start strong and grow smart
When you’re running a start-up, your biggest challenge isn’t having great products or services, it’s getting noticed. That’s where SEO (Search Engine Optimisation) comes in. It’s the process that helps your business show up in Google searches without paying for ads. At Aditi Digital Marketing, we’ve built and optimised websites for several UK start-ups which includes Brandjetz.com , our digital marketing and creative design platform. Both sites demonstrate what effective SEO
Aditi Digital
Oct 203 min read


Ethical considerations of AI in Marketing
AI is transforming how businesses market: through automation, personalisation, and predictive insights. But as its use grows, so do...
Aditi Digital
Oct 72 min read


Organic Digital Marketing: why it still matters & how to do it right
“Organic digital marketing” refers to efforts that attract traffic, leads, or engagement without paid advertising: SEO, organic social...
Aditi Digital
Sep 303 min read


Repurposing content across platforms: Do more with less
Creating high-quality content takes time and effort. But you don’t always need to start fresh. Repurposing content lets you squeeze more...
Aditi Digital
Sep 262 min read


How to measure the key digital marketing metrics
In our last blog, we looked at which metrics matter (traffic, conversions, CPA, ROI, retention). This time, let’s focus on how to measure...
Aditi Digital
Sep 241 min read


Key digital marketing metrics every business should track
Digital marketing without measurement is guesswork. For small UK businesses, tracking the right numbers shows what’s working, where to...
Aditi Digital
Sep 222 min read


How to choose the right Digital Marketing Channels for your business
With so many digital marketing options like SEO, social media, email, PPC, content, and video, it’s easy to feel overwhelmed. For small...
Aditi Digital
Sep 171 min read


Traditional Marketing vs Digital Marketing: Key Differences Every Small UK Business Should Know
Marketing is about getting your shop or small business seen by the right people. But how you do it has changed dramatically. Traditional...
Aditi Digital
Sep 153 min read


How to build a brand voice that resonates online, even for small shops and enterprises
Your brand voice is more than just a writing style, it’s the personality, tone, and consistency behind every message your business sends....
Aditi Digital
Sep 123 min read


TikTok vs Instagram Reels for UK Small Businesses: Which Delivers Better Engagement in 2025?
Short-form video dominates social media, but if you're a small UK enterprise or shop, which platform offers the most impact: TikTok or...
Aditi Digital
Sep 102 min read


Digital Marketing Trends in 2025: What Small UK Enterprises & Shops Should Watch
In 2025, digital marketing has shifted into a data‑driven, hyper-personalised era – but navigating the landscape can feel overwhelming...
Aditi Digital
Sep 22 min read
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