top of page
ADM Logo New 2.png

Aditi Digital Marketing

SEO Tips for Start-Ups: How to start strong and grow smart

  • Writer: Aditi Digital
    Aditi Digital
  • 1 hour ago
  • 3 min read
ree

When you’re running a start-up, your biggest challenge isn’t having great products or services, it’s getting noticed. That’s where SEO (Search Engine Optimisation) comes in. It’s the process that helps your business show up in Google searches without paying for ads.


At Aditi Digital Marketing, we’ve built and optimised websites for several UK start-ups which includes Brandjetz.com, our digital marketing and creative design platform. Both sites demonstrate what effective SEO looks like for new businesses trying to grow organically.


1. Start with the right keywords

Most start-ups make the mistake of trying to rank for broad, highly competitive terms like “digital marketing” or “web design.” Instead, focus on long-tail keywords: specific, lower-competition phrases that describe exactly what you offer.


  • Aditi Digital Marketing: Our homepage and blog target search phrases like “digital marketing for small businesses in the UK” and “SEO for start-ups.” These are intent-driven phrases people search when they’re looking for practical marketing support.

  • Brandjetz.com uses keyword clusters like “affordable web design for small businesses” and “social media management for start-ups.” These are clear, service-aligned, and geographically relevant terms that connect directly with potential clients searching for exactly those services.


2. Build a solid website foundation

Google’s algorithm loves clean, fast, mobile-friendly websites. You can have the best content in the world, but if your site is slow or unstructured, you’ll lose both rankings and users.


  • Simple, descriptive URLs like /services/social-media-management

  • Fast load times (optimised images, lightweight pages)

  • Consistent meta descriptions and clear title tags


What Brandjetz.com shows:

  • Uses SEO-friendly layout with strong headlines like “Grow Your Brand with Creative Digital Solutions”

  • Each service page focuses on a single keyword theme (e.g. “SEO & Web Design Packages for Startups”)


3. Create content that solves problems

Google rewards websites that genuinely help users. That means writing content that answers questions, not just sells services.


  • How AditiDigitalMarketing.com uses content: Our blogs like “How AI Is Transforming Digital Marketing” and “Key Metrics Every Business Should Track” don’t just talk about what we do; they educate readers and solve common business challenges.

  • How Brandjetz.com uses content: Brandjetz focuses on practical blog content around branding, web design, and social media giving value to readers who may later become clients.


4. Optimise for local SEO

If your start-up serves clients locally, you can’t afford to skip local SEO.

  • Create a Google Business profile

  • Include your business address and service area on your site

  • Encourage customers to leave reviews


Aditi Digital Marketing includes its UK service area on the website footer and optimises for phrases like “digital marketing services in Hounslow” helping local businesses find us easily.


5. Use internal links to keep visitors engaged

Every page on your website should connect naturally to another keeping users exploring and improving your SEO.


  • On AditiDigitalMarketing.com, blog posts link to related services (e.g. “Learn more about our SEO services”), which improves both user experience and crawl-ability.

  • On Brandjetz.com: Internal links connect the blog section to case studies, so visitors move deeper into the site, signalling to Google that the content is valuable.


6. Track & Improve continuously

SEO isn’t “set and forget.” You need to analyse what’s working and adjust regularly.


Both Aditi Digital Marketing and Brandjetz use:

  • Google Analytics 4 (GA4) for traffic tracking

  • Google Search Console to monitor search performance and index health


Common mistakes startups make

  • Targeting overly broad keywords (e.g. “marketing agency”) instead of niche phrases

  • Ignoring mobile SEO

  • Publishing blogs without optimising titles or linking to services

  • Expecting quick results - organic SEO takes consistency


Conclusion


At Aditi Digital Marketing, we’ve helped businesses grow their visibility using these same principles combining smart content strategy, on-page optimisation, and local SEO that works.


If you want your start-up to be found instead of forgotten, now’s the time to build your organic strategy.

 
 
 
bottom of page